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Tuesday, January 31, 2012

Business Intelligence: Not Just for Big, but Also for Small Enterprises

By Noelle Hamilton


Big businesses normally come out on top of the competition because of their ability to use systems or tools that are advanced. These top of the line tools are usually expensive that is why small as well as medium enterprises do not have the capability to purchase. They might be able to get one but their pocket got burned because of it. Today, this small and medium enterprises or SMEs won't need to worry anymore about the cost of effective tools. Business intelligence has system applications that are expensive and they also have affordable ones. These reasonably priced BI systems also suit the kind of business, like SME, as well as the business they have. It is possible because technology evolves day by day. The use of BI is to extract, identify, and analyze data.

House BI SME solutions and SaaS BI on-Demand solutions are two inexpensive and efficient applications that SMEs can use nowadays. As mentioned in the first paragraph, these inexpensive and operational business intelligence tools became a reality with the help of technology. Designers of BI systems made it a point to create applications that won't cost much yet still offer good results in addition to suited to the small and medium companies. The function of House BI SME is that the implementation of the database and client application is in the premises of the client. SaaS BI on-Demand meanwhile lets customers use a standard web browser in accessing BI tools while in a secured data center. In these BI applications, tools are used such as dashboards, scorecards, analytics, and data mining. When it comes to big businesses, tools like dashboards, scorecards, and business analysis tools are used.

So as to push the value of small as well as other businesses, business intelligence can be utilized to five business purposes. First one is measurement. In this program, a hierarchy of performance measurements and benchmarking is made. The created performance metrics and benchmarking is used to inform the business owners about the progress made toward achieving their goals. Second is analytics. This system comes up with quantitative processes in order for the business to have the best decisions and to be able to perform business knowledge discovery. Analytics is usually composed of data mining, process mining, statistical analysis, predictive analytics, predictive modeling, business process modeling, and complex event processing.

The third business purpose where business intelligence can be applied is reporting or enterprise reporting. It is not for operational reporting rather for the strategic reporting and serves as the strategic management of a business. Included here are data visualization, executive information system, and online analytical processing or OLAP. Collaboration or collaboration platform is the fourth business purpose. Through data sharing and electronic data interchange, this program can make the different areas of a business work together, from inside the business to the outside area of it. The last business purpose is knowledge management. The said business purpose makes the data of the company focus on strategies and practices. It is important so that it will identify, create, represent, distribute, and enable adoption of insights and experiences to the business. Learning management and regulatory compliance are results of knowledge management.

Technology has reduced the competition gap between large companies and SMEs. With the improvement of new business intelligence systems suited for SMEs which are inexpensive, the competition became more intense. SMEs can now manage their data effectively without using a tool or system that burned their pockets.




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